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Frequently Asked Questions

Q. How do I become an DALI Supplier?

A. Write us an email  at and you will receive our New Supplier Application Form. In addition, you are welcome to complete up to four Supplemental Submission Forms for each additional item.

Q. What is a core range item?

A. A core range item is an item that we sell everyday in our stores.
Q. What is Private Label?

A. Private Label refers to our own brand name on our products. Many of our products are proprietary DALI brands. DALI private label product quality meets or exceeds the equivalent national brands sold in other national retail chains. It is different to the usual known house brand of supermarkets. We focus on providing the same quality like the leading brand that we intend to replace but with significantly lower cost as the supplier does not need to spend on marketing, promotions, research etc.


Q. What is a Display Ready Case (DRC)?

A.  A Display Ready Case refers to the outer case that should be ready-to-merchandise within our DALI stores which eliminates the need for per-item-unit merchandising. A DRC must have the following attributes:

  • Easy to open and easy to display on shelf

  • Allows the products to be shopped easily

  • Stable and can protect the products throughout transit   

Q. Who is responsible for the label/case artwork fee?  Can we use our own art agency?

A.The supplier is responsible for artwork fees.

  • DALI suppliers work with our third-party agency that oversees DALI branding.

  • Supplier pays design fees.

  • DALI suppliers may use their own printer.

Q. Can I schedule a meeting with a Category Manager?

A. Once your submission has been reviewed, the buying team will contact you to discuss the next steps.

Q. Can I send in samples?

A. Please do not submit samples unless requested by the purchasing team.

Q. Is it important for a supplier to visit a DALI store?

A. Yes, a store visit is very important so that you can view our core range items, DALI Special Buys item, display cases and artwork.

Q. Will I need to have my products tested by a 3rd-party testing facility?

A. Yes, if you are chosen to become a DALI supplier, we will request that you send your products to a DALI recommended FDA-recognized 3rd-party testing facility. DALI also does internal product testing routinely throughout the year on all products.

Q. What documents will I be asked to submit if chosen to become a supplier?

A. All private label food production facilities must have a License To Operate (LTO) from FDA. The buying team will request for a copy of your Certificate of Registration (BIR 2303); Business Permit; SEC or any equivalent documentation such but not limited to DTI Registration; Sales Invoice; Collection Receipt, third party audit certificate for all food manufacturing facilities which will serve DALI.  In addition, suppliers are required to sign our DALI Trading Terms Agreement (TTA) and Private Label Contract

Q. Can I submit a deck outlining company and product information along with the Supplemental Submission Form?

  1. Yes, it is encouraged that a new supplier submits visuals to showcase your company and products portfolio .


Q. What is a DALI Special Buy?

A. DALI Special Buy is a one-time purchase deal for two-week stock allocation. If the special buy performs well, we may consider repeating it either later in the year or the same time next year.

Q. If a DALI Special Buy product does not sell through within the two-week display, are we responsible for taking back unsold product?

A. DALI does not return any unsold product (non-food exceptions based on warranties).  

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